Split testing

Flows allow you to perform smart split testing and create smart links. Views can be optimized using the multi-armed bandit algorithm. Split testing is built into any flow and is available even on a free plan.

Multiple ways

Each flow can consist of multiple ways. The number of ways per flow is unlimited.

The first way is always automatically created when a flow is added. To add a way in a flow, open its settings and click "Create new way". You need to enter a title and select site or enter a link with work method. Ways within a flow can work simultaneously with different link settings and work methods.

The following settings are available for the way:

• Name - used for easy search. The first way has the same name as the flow.
• Site - attached to the site from the repository way. One site can be linked to any number of ways, including within one flow.
• URL - if no site is selected, a link or file path is used.
• Working method - one of the available methods that is used to work with the link.
• Countries - list of geos for which this way is shown. Allows you to create different ways for each geo.
• Exclude countries - list of geos for which this way is hidden. Useful for creating a fallback way.
• Probability - chance of showing exactly this way. Specified as a percentage from 1 to 100. If the total sum of all probabilities is greater than one hundred percent, the odds are normalized to one hundred. If less than 100% - the remainder is divided between the ways without specifying the probability.
• Traffic - devices for which this way will be displayed: desktop or mobile.
• Exclude bots by criteria - traffic filtering settings for the selected way.
• URL blacklist and whitelist - filters by the presence or absence of keywords in the link.
• Activity checkbox - if it is absent, no traffic is received on this way.

You can also configure the "next step" of the path. If you are working with a prelanding-landing link, your prelanding will be the main step of the path, and the landing page will be the next one. Don’t forget to get the next step link on the prelanding page via the {next} macro in the link or site code. The parameters of the next step are similar to the main:

• Next step site - the site from the repository attached to this way.
• Next step URL - if no site is selected, the link or file path is used.
• Working method - one of the available methods that is used to work with the link.

When choosing a way, the tracker analyzes all options available for the selected filters and distributes visits between them. If ways do not have probabilities specified, traffic is distributed evenly.

Optimization algorithms

With an even distribution of traffic, there is a chance to lose a large number of visits on unsuccessful options. To avoid these troubles, you can enable a smart distribution algorithm using the multi-armed bandit method. To do this, in the flow settings, immediately below the list of ways, select a special algorithm instead of "Uniform distribution".

Several optimization algorithms are available to you:

• Priority of conversion: considers the ratio of valid leads to unique clicks.
• Priority of conversion and approve: considers the ratio of approved leads to unique clicks.
• Priority of EPC : considers the ratio of earnings from approved leads to the number of unique clicks.
• Priority of approve: considers the ratio of the number of approved leads to the number of valid leads.
• Priority of profit: considers the total amount of earnings on the selected way over time.

The figures are calculated for the last three days and are updated every ten minutes when there is traffic.

By default, the selected option is assigned to the visitor. You can further increase the reach of options and show a new available option each time a visitor opens the link. This is especially useful when creating smartlinks in the dating vertical.

Success analysis

Way settings immediately show their current success rate. Conversion, EPC and approve are calculated for the last three days starting at midnight. The amount of earnings is calculated for the entire time. Indicators are recalculated every 10 minutes when there is traffic.

These indicators are enough to preliminarily evaluate which of the test options works better. But for a deeper analysis, it is recommended to compare data for an arbitrary period and check the number of leads and clicks for each of the ways.

1. Go to "Flows" and find the flow you need.
2. Click on the "Statistics" button of the selected flow.
3. In the first filter drop-down list, select grouping by the "Way" field.
4. Specify a convenient date range for analysis and compare the success of each of the options across all available parameters.

You can optionally use advanced filters to view statistics for specific geos, devices, and tags.